The subscribe link provides a link from the email to all the funds that are available for recipients to subscribe to. ProFundCom users are alerted by setting the subscribe notification alerts and through the subscribed contact list.
On clicking the subscribe button a link appears on the email editor that once clicked will list all the funds that recipient can subscribe to.
This is an approach to providing an element of cross-selling to the existing recipient base. An example of the page that enables this subscription is shown below.
