How does ProFundCom control not being seen as SPAM?

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ProFundCom has a number of processes and techniques at all levels of the emailing process that enhance the reputation of emails ProFundCom sends out reducing the chances of the emails being picked up as SPAM.
 
ProFundCom implements the following to avoid being picked up as SPAM

manages it's mail servers to have a high ranking with reputation servers
manages connections with mail servers that it sends emails to so as to avoid overloading
actively manages being on white lists
implements other mail server's grey-list policies
has dedicated staff to manage black-list inclusions
encourages users to follow a polite-email policy with opt-in mailings and unsubscribe mechanisms
has built relationships with the top email infrastructure providers to enhance the deliverability of emails

 

Also see How do I check if my IP address is listed as SPAM.