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Campaign Performance |
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The campaign performance provides a graphical representation on the responses from the various live campaigns. The graphs can be viewed as either pie charts or histograms. These are selected by clicking on the images besides the charts.
There are 2 types of measures used in summarising the performance of a campaign
1. By contacts - contacts that are accessing documents and links in relation to other campaigns
2. By response - comparing respondents and non-respondents across multiple campaigns.
Clicking on the chart drills-down into the summary of the campaigns' statistics.
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